Our Story

How Did AMORE Come Into Existence?

The parent company of AMORE is Smart Trade. Based in Poland, with worldwide distributions, it runs multiple brands and businesses in various industries. The company has over 20 years of experience in the textile industry, which guarantees expertise in textile fabric quality and clothing manufacturing. In fact, the fabrics used for AMORE have numerous certificates supporting sustainability. These include: 


Acknowledging, the fact that Smart Trade provides textile fabrics in wholesale and retail to numerous brands around Europe and additionally manufactures clothing for other brands, Smart Trade Decided to establish AMORE. However, the brand needed a purpose and a reason to come into existence. 

The Anecdote

In the past 2 years, there has been an increasing amount of mental health related cases resulting in unfortunate events. Every case has its own reason and its own story. One of those cases belongs to the personal life of the creator of AMORE. Numerous series of events including losing a friend because they decided to take their own life, wrong life decisions, losing family members and other scenarios, resulted in establishing AMORE. 

The creators of AMORE, decided to make change by creating a platform that would promote love, positivity and balance of life. The future seeks to host talk shows, podcasts and events. We are one of you. We are in this together, because together we will always be stronger. Furthermore, during the creation of the trademark symbol logo, the team added another important element. The heart. Therefore, along with mental health, heart foundations will be supported as well. 


The Creation of The Trademark Logo Symbol 

The AMORE LOGO is made up of 2️⃣  components. Your Head (Mind) and Your Heart. Both are connected by their opposite charges ⚡️ ( + )( - )⚡️. Mastering The Heart and The Mind leads to The Balance Of Life. They are the core of your emotions and decisions. For this reason AMORE aims 🎯 to “Give More” to the society affected by mental health and heart conditions. Simultaneously, inspire💡others to create an atmosphere of always giving more and expecting less.                                                                                                                                                                                                                                                                   

 The Foundations we Support:

THE MIND (MENTAL HEALTH): Mental Health Foundation, United Kingdom, visit www.mentalhealth.org.uk to understand more about the foundation and why we chose them. 

THE HEART ( HEART HEALTH): Heart Foundation, Australia, visit www.heartfoundation.org.au to understand more about the foundation and why we chose them.